Southampton Football Club Doubles Commitment to Women's and Girls' Football

 

St. Mary's Stadium, Southampton
England versus Wales

Owners Sport Republic confirm long-term support for female football at Saints

by Andrew D Pope

Fans of the Southampton Football Club Women’s Team will be relieved to hear that Sport Republic, the owners of Saints (“The Club”), have re-affirmed their commitment to the girls’ and women’s programme at Saints.

A source close to The Club, who asked not to be named, told me:

“the club is investing over £2m into the programme annually.”

This reassurance and the doubling of funding from 2019 follows fans’ concerns over the men’s team struggling at the bottom of the Premier League, that there might be “a little bit of history repeating”, as Dame Shirley Bassey once sang.

Under previous owners in 2005, when the men’s team struggled, the women’s team was dropped and redundancies followed, including the sacking of Southampton women’s football legend Sue Lopez. Lopez was head of women’s football at Saints at the time.

Fans of the new Saints women’s team, which was started in 2017, did not seem to know of Sport Republic’s ongoing commitment and were fearful of the future, despite promising signs and progress up the leagues since the team rose, phoenix-like and twelve years on from the ashes of the scrapped 2005 team.

So as a fan myself and upon learning this, I did some research and found that unlike other football clubs in the Barclay’s Women’s Super League (WSL) and Barclay’s Womens’ Championship, the finances of the Saints womens’ programme were not transparent, at least according to the records at Companies House.

Records at Companies House submitted by the owners of The Club showed that while there was a separate company for girls’ and women’s football, it was a dormant company. Therefore it was not possible to see the finances of Saints women’s programme separate to the men’s team and the parent companies of The Club.

In other words, female football was completely financially dependent on male football.

The approach of Saints to their football company structures was in contrast to other football clubs in the WSL or Championship, who had already submitted separate accounts and returns for their women’s teams, with those returns being for separate companies for womens’ football. More information about female football can be gleaned from those clubs’ returns, but not for Saints.

There was a lack of transparency for Saints because the finances for the women’s team were not shown separately from the records at Companies House. Instead, they were bundled under the parent company or group of companies. Opacity instead of transparency.

The Club’s accounts at Companies House stated an intention to transfer the girls’ and women’s programme to the dormant company, at some unspecified future time.

That time has now come, my investigations have now discovered and as confirmed directly to me by The Club.

To get a reassurance for fans under this veil of opacity, I approached The Club for comment, to see if they could help. They were helpful.

A spokesperson for The Club, who asked not to be named but who agreed to be quoted, told me:

"Thanks for your message and interest in the women’s teams.

We have indeed transferred the women’s and girls’ programme to a separate legal entity as required by the FA, with this season (22/23) being the first season in that structure. 

Up to season 21/22 the revenues and costs were included in the Southampton Football Club Ltd results.  I’m afraid I’m not able to provide any detailed financial information on the women’s and girls’ programme other than to say the club is investing over £2m into the programme annually.

You are correct that the women’s first team was only recently restarted but the closure of the team pre-dates my time here I’m afraid and I don’t believe there is anyone at the club now who was involved with the women’s team at that time."

The Saints women’s team is relatively new. It was formed in 2017 and won Division 1 of the Hampshire County women’s league in its first season. In 2019, it was reported that The Club would invest £1 million annually to reach the WSL, according to Managing Director Toby Steele.

So not only has Sport Republic’s commitment remained. Spending has also now doubled from that time, I have confirmed directly with The Club.

Saints have risen dramatically since being formed in 2017. They are now in the second tier of women’s football, in the Women’s Championship.

In addition to the doubling of funding, Saints Women now play their matches at St. Mary’s Stadium in Northam, Southampton. St. Mary’s is the home of the men’s team too. In the 2021/22 season, the women played at AFC Totton’s ground on Salisbury Road in Totton, just over the River Test from the West of the City of Southampton.

During the 2022/23 season, attendances at St. Mary’s have boomed. Interest in women’s football has increased massively since the England team’s success at the Women’s European Championships. The Coach of Saints Women, Marianne Spacey-Cale, commented positively on “the boost” shortly after the win in July 2022.

Southampton FC are capitalising on the boom. I attended my first Saints Women’s match at St. Mary’s Stadium in 2022 and I am one of many new season ticket holders.

Thousands of other fans now enjoy the home matches and crowds are continuing to increase and to get louder at St. Mary’s.

New songs are being invented for the women’s team to add to the traditional “When the Saints go marching in!”, which is played by the Saints Brass band and sung at every match.

Some of the new songs are being invented by a dedicated supporters group that has grown substantially during the 2022 season.

Jude from the Southampton FC Women’s supporters group, which is affiliated to the Football Supporters Association (FSA), asked the owners at the recent Saints Fans Forum about their commitment to the women’s team.

And in their response to Jude’s passion for the women’s team and their success, the owners represented by Martin Semmens and Toby Steele, confirmed their commitment once again to the girls and women’s programme.

This commitment to the women’s team comes regardless of what happens with the men’s team.

So things are looking very bright for Saints Women, with them in third position in the Championship and firm commitments from Sport Republic to the future of the women’s teams and the future of the girls’ programme. And the supporters are being rewarded for their commitment to the women’s team with an increased media profile for female football, a voice for fans, matches at the same stadium as the men and trials of coaches to away matches.

It seems that there will not be a little bit of history repeating under the ownership of Sport Republic, at least when it comes to female football.

*Article reproduced with permission from Andrew D Pope's exclusive article on his Substack Blog.